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DTSTART:20200827T170000Z
DTEND:20200827T190000Z
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SUMMARY:Marketing 101 with Deborah Goldbarb of the SBDC
DESCRIPTION:Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market.\n\n\n\n________________________________________________________\n\n\n\nDebbie Goldfarb\n\n\n\nFor the last 25 years\, Debbie Goldfarb has owned a small consulting firm focusing on strategic planning\, market research\, training and providing marketing programs.  Ms. Goldfarb is a well-respected marketing and branding consultant and has worked with small and large businesses alike.  She specializes in well-thought-out\, researched multi-channel strategies to ensure ROI & brand strength.  In 2017\, Debbie founded BIZ Made EZ a small business branding/consulting boutique shop and joined the El Camino SBDC (Small Business Development Center) as a Business Advisor. She is a highly sought-after speaker and keynote presenter.
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: border-box\; margin: 0px 0px 10px\; padding: 0px\; border: 0px\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-stretch: inherit\; line-height: 1.7\; font-family: &quot\;Proxima N W01 Light&quot\;\, Helvetica\, Arial\, sans-serif\; font-size: 18px\; vertical-align: baseline\; color: rgb(49\, 49\, 49)\;"><span style="color:#313131\;"><span style="font-family:calibri\,sans-serif\;">Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market.</span></span><br />\n<br />\n<strong><span style="background:white\;font-weight:normal\;"><span style="color:#333333\;"><span style="font-family:calibri\,sans-serif\;"><span style="font-size:12.0pt\;">________________________________________________________</span></span></span></span></strong><br />\n<br />\n<strong><span style="background:white\;"><span style="color:#333333\;"><span style="font-family:calibri\,sans-serif\;"><span style="font-size:12.0pt\;">Debbie Goldfarb</span></span></span></span></strong><br />\n<br style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;" />\n<span style="color:#333333\;"><span style="font-size:12.0pt\;"><span style="background:white\;"><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;">For the last 25 years\, Debbie Goldfarb has owned a small consulting firm focusing on strategic planning\, market research\, training and providing marketing programs.&nbsp\;&nbsp\;Ms. Goldfarb is a well-respected marketing and branding consultant and has worked with small and large businesses alike.&nbsp\;&nbsp\;She specializes in well-thought-out\, researched multi-channel strategies to ensure ROI &amp\; brand strength.&nbsp\;&nbsp\;In 2017\, Debbie&nbsp\;</span><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;">founded&nbsp\;<em><span style="font-family:calibri\,sans-serif\;">BIZ Made EZ</span></em></span>&nbsp\;a small business branding/consulting boutique shop and joined&nbsp\;</span></span></span><span style="background:white\;"><span style="color:black\;"><span style="font-size:12.0pt\;"><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;float:none\;word-spacing:0px\;"><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;">the El Camino SBDC (</span></span></span></span></span><em style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;"><span style="background:white\;"><span style="color:#333333\;"><span style="font-family:calibri\,sans-serif\;"><span style="font-size:12.0pt\;">Small Business Development Center</span></span></span></span></em><span style="background:white\;"><span style="color:black\;"><span style="font-size:12.0pt\;"><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;float:none\;word-spacing:0px\;"><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;">) as a&nbsp\;</span></span></span></span></span><em style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;"><span style="background:white\;"><span style="color:#333333\;"><span style="font-family:calibri\,sans-serif\;"><span style="font-size:12.0pt\;">Business Advisor</span></span></span></span></em><span style="background:white\;"><span style="color:black\;"><span style="font-size:12.0pt\;"><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;float:none\;word-spacing:0px\;"><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;">. She is a highly sought-after speaker and keynote presenter.</span></span></span></span></span><br />\n&nbsp\;</p>\n
LOCATION:Zoom - Registration through the SBDC's Website: https://lasbdcnet.ecenterdirect.com/events/21980
UID:e.1534.10217
SEQUENCE:3
DTSTAMP:20260527T122845Z
URL:https://business.laxcoastal.com/events/details/marketing-101-with-deborah-goldbarb-of-the-sbdc-10217
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