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BEGIN:VEVENT
DTSTART:20200715T183000Z
DTEND:20200715T193000Z
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SUMMARY:Re-Imagining & Re-Engineering Your Business in the Age of the New Normal
DESCRIPTION:COVID-19 has changed the business and marketing paradigm for the foreseeable future.  Join Debbie Goldfarb of the Small Business Development Center (SBDC) and Owner of Biz Made EZ to learn how businesses are rebranding & repositioning their business to address the challenges presented by this new world order. As part of this presentation\, Debbie has asked two of her consulting clients--Wendy Posner\, CEO-Posner Fine Art advisory & Brooke Mason-CEO\, Brooke Mason Creative to discuss their thoughts and strategic approach to be taken to survive\, navigate & thrive these trying times. Wendy & Brooke are both well known industry experts in the retail/luxury industry\, have applied for PPP/EIDL loans and provide unique purview of re-imagining and re-engineering their business model & approach.  Come learn from the experts!\n\n\n\n____________________\n\nDebbie Goldfarb\n\nFor the last 25 years\, Debbie Goldfarb has owned a small consulting firm focusing on strategic planning\, market research\, training and providing marketing programs.  Ms. Goldfarb is a well-respected marketing and branding consultant and has worked with small and large businesses alike.  She specializes in well-thought-out\, researched multi-channel strategies to ensure ROI & brand strength.  In 2017\, Debbie founded BIZ Made EZ a small business branding/consulting boutique shop and joined the El Camino SBDC (Small Business Development Center) as a Business Advisor. She is a highly sought-after speaker and keynote presenter.\n\n\n\nWendy Posner\n\nOwner of Posner Fine Art (PFA)\, Wendy is a contemporary fine art consultant based in Los Angeles\, California. A full-service art company that handles everything from acquisitions\, commissions\, collection curating\, display and installation\, PFA serves both private collectors and corporate clients around the world. \n\n\n\nBrooke Mason\n\nBrooke is a branding expert and seasoned entrepreneur\, which is why she understands start-ups. She works with big luxury brands and local businesses but known for her work with names such as Samsung\, Lamborghini\, Rolls-Royce and municipals such as Beverly Hills and West Hollywood through her company Brooke Mason Creative.
X-ALT-DESC;FMTTYPE=text/html:<span style="background:white\;"><span style="color:black\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:10.0pt\;">COVID-19 has changed the business and marketing paradigm for the foreseeable future.&nbsp\; Join Debbie Goldfarb of the Small Business Development Center (SBDC) and Owner of Biz Made EZ to learn how businesses are rebranding &amp\; repositioning their business to address the challenges presented by this new world order. As part of this presentation\, Debbie has asked two of her consulting clients--Wendy Posner\, CEO-Posner Fine Art advisory &amp\; Brooke Mason-CEO\, Brooke Mason Creative to discuss their thoughts and strategic approach to be taken to survive\, navigate &amp\; thrive these trying times. Wendy &amp\; Brooke are both well known industry experts in the retail/luxury industry\, have applied for PPP/EIDL loans and provide unique purview of re-imagining and re-engineering their business model &amp\; approach.&nbsp\; Come learn from the experts!</span></span></span></span><br style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;" />\n<br style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;" />\n<span style="font-family:arial\,sans-serif\;"><span style="font-size:10.0pt\;"><span style="background:white\;"><span style="color:black\;"><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;float:none\;word-spacing:0px\;">____________________</span></span></span><br style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;" />\n<strong style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;"><span style="font-family:arial\,sans-serif\;">Debbie Goldfarb</span></strong><br style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;" />\n<span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;">For the last 25 years\, Debbie Goldfarb has owned a small consulting firm focusing on strategic planning\, market research\, training and providing marketing programs.&nbsp\;&nbsp\;Ms. Goldfarb is a well-respected marketing and branding consultant and has worked with small and large businesses alike.&nbsp\;&nbsp\;She specializes in well-thought-out\, researched multi-channel strategies to ensure ROI &amp\; brand strength.&nbsp\;&nbsp\;In 2017\, Debbie&nbsp\;</span><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;">founded&nbsp\;<em><span style="font-family:arial\,sans-serif\;">BIZ Made EZ</span></em>&nbsp\;a small business branding/consulting boutique shop and joined&nbsp\;</span><span style="background:white\;"><span style="color:black\;"><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;float:none\;word-spacing:0px\;">the El Camino SBDC (</span></span></span><em style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;"><span style="font-family:arial\,sans-serif\;">Small Business Development Center</span></em><span style="background:white\;"><span style="color:black\;"><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;float:none\;word-spacing:0px\;">) as a&nbsp\;</span></span></span><em style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;"><span style="font-family:arial\,sans-serif\;">Business Advisor</span></em><span style="background:white\;"><span style="color:black\;"><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;float:none\;word-spacing:0px\;">. She is a highly sought-after speaker and keynote presenter.</span></span></span><br style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;" />\n<br style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;" />\n<strong style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;"><span style="font-family:arial\,sans-serif\;">Wendy Posner</span></strong><br style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;" />\n<span style="background:white\;"><span style="color:black\;"><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;float:none\;word-spacing:0px\;">Owner of Posner Fine Art (PFA)\, Wendy is a contemporary fine art consultant based in Los Angeles\, California. A full-service art company that handles everything from acquisitions\, commissions\, collection curating\, display and installation\, PFA serves both private collectors and corporate clients around the world.&nbsp\;</span></span></span><br style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;" />\n<br style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;" />\n<strong style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;"><span style="font-family:arial\,sans-serif\;">Brooke Mason</span></strong><br style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;" />\n<span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;">Brooke is a&nbsp\;branding expert and seasoned entrepreneur\, which is why she understands start-ups. She works with big luxury brands and local businesses but known for her work with names such as Samsung\, Lamborghini\, Rolls-Royce and municipals such as Beverly Hills and West Hollywood through her company Brooke Mason Creative.</span></span></span><br />\n&nbsp\;
LOCATION:Online Zoom. You will receive a link to join the meeting upon registration.
UID:e.1534.9994
SEQUENCE:3
DTSTAMP:20260527T131157Z
URL:https://business.laxcoastal.com/events/details/re-imagining-re-engineering-your-business-in-the-age-of-the-new-normal-9994
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