E-Mail Marketing Essentials For Business-WEBINAR

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Name: E-Mail Marketing Essentials For Business-WEBINAR
Date: January 20, 2022
Time: 10:00 AM - 12:00 PM PST
Event Description:

Hosted by SCORE Los Angeles

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.

You Will Learn:

  • The 5 C’s of E-Mail Marketing Basics
  • How to create a content calendar with a complimentary digital version sent to all students
  • How to pick the E-Mail platform right for your business
  • Anatomy of E-Mail design
  • Subject Lines
  • Best times and days to send E-Mails
  • Why List Segmentation is important (case study provided)
  • Basic Automations
  • How to create E-Mail graphics using Canva
  • How to set up Google analytic tracking links
  • A/B Testing Tips
Contact Information:
Patty Ross (310) 560-5185

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