E-Mail Marketing Essentials For Business-WEBINAR Part 1

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Name: E-Mail Marketing Essentials For Business-WEBINAR Part 1
Date: March 24, 2022
Time: 10:00 AM - 11:30 AM PDT
Event Description:

Hosted by SCORE Santa Barbara, CA

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This Two-Part series will teach basic and advanced techniques to propel your E-Mail efforts.

Part 1:

  • Marketing plan basics and why it is important for your e-mail marketing
  • The latest e-mail marketing statistics and why e-mail is still the #1 marketing tool
  • The 5 C’s of E-Mail Marketing Basics-Collect, Calendar, Create, Consistency and Clean
  • How to create a content calendar with a complimentary digital version sent to all students
  • How to pick the E-Mail platform right for your business
  • Anatomy of E-Mail design
  • Subject Line tips
  • Best times and days to send E-Mails
Contact Information:
Patty Ross (310) 560-5185

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