Coastal Content Creation Series: How to Create Effective Video Content

Within the past 3 years, there has been a major shift in the way businesses marketed their services and products. Coastal Content Creation Series takes a multidisciplinary approach that gives business owners and entrepreneurs the ability to gain proficiency in developing content for various social media platforms. The series consists of 3 parts.  Each class is taught by an expert instructor on the topic. We encourage people to work on their Content Marketing strategy for their businesses as they progress within the series. Whether you’re working with an agency, hired a marketing manager or doing it by yourself; this series will help business owners to have a stronger understanding of their brands and expectations.

Content Creation -  How to Create Effective Video Content 
Social Media is hungry for video content, and your future clients are waiting for it! But what should you post? And how do you find the time? In this course, we will simplify the process and give the best tips and practices for creating valuable video content, without spending all day doing it. In this course, you will learn:

• The 3 "Must Have’s" for creating effective video content
• How to decide what to post about
• How to make the most out of your content by repurposing 
• How to use captions and graphics to keep people engaged
• How to capture people’s attention from the start
• How to get a whole week’s worth of content in just 2 hours
• How to save time by schedule your content
• What platforms are most effective for your types of client