Coastal Content Creation Series: Storytelling of your Brand
Within the past 3 years, there has been a major shift in the way businesses marketed their services and products. Coastal Content Creation Series takes a multidisciplinary approach that gives business owners and entrepreneurs the ability to gain proficiency in developing content for various social media platforms. The series consists of 3 parts. Each class is taught by an expert instructor on the topic. We encourage people to work on their Content Marketing strategy for their businesses as they progress within the series. Whether you’re working with an agency, hired a marketing manager or doing it by yourself; this series will help business owners to have a stronger understanding of their brands and expectations.
Content Creation - Storytelling of your Brand Like a house, your Brand is the foundation of your company. Without a solid foundation, like the structure of a house, your company will collapse. Pre-covid companies were able to sell their services/products without establishing a brand. Post Covid those same companies didn’t stand a chance. The Storytelling of your Brand will show you how to hone in on your brand messaging. This course will teach you how to stand apart from your competitors and capture the heart of your audience both online and in person.
Instructor: Mellissa Tong Mellissa is a Member of the LAX Coastal Chamber of Commerce. A Newscaster turned award-winning Storyteller; Melissa is a three-time #1 Best Selling Author on Amazon.
She’s also the Founder/CCO of a Creative Marketing and Content Production Company, DuckPunk Productions, Inc. At DuckPunk, Mellissa works with businesses to build their brand, drive sales and win more customers. Her work includes branding and marketing, storytelling training, TV commercials and branded content. Some of her corporate clients are McDonald’s, Old Navy, Nissan, Verizon, Wells Fargo, to name a few.
Mellissa has successfully raised sales for her clients to up to 400%. Awards she won include Clio, Addy, Telly, Best of Business in Video Production for nine consecutive years starting in 2012