Coastal Content Creation Series: Website Strategy and Design

Within the past 3 years, there has been a major shift in the way businesses marketed their services and products. Coastal Content Creation Series takes a multidisciplinary approach that gives business owners and entrepreneurs the ability to gain proficiency in developing content for various social media platforms. The series consists of 3 parts.  Each class is taught by an expert instructor on the topic. We encourage people to work on their Content Marketing strategy for their businesses as they progress within the series. Whether you’re working with an agency, hired a marketing manager or doing it by yourself; this series will help business owners to have a stronger understanding of their brands and expectations.

Content Creation -  Website Strategy and Design
Now more than every business needs a website. 

70% of U.S. households use the internet when shopping locally for products or services.  The Website Strategy and Design course will go over the basics of what you need to properly strategize and design content for your website. Your website is a hub for different aspects of your business (social media, material about your business, contact information, and branding). It’s the new business card. This course will teach you how to not only make it look great but make it an asset to your business.

Instructor: Lisa Green Bolhuis
Lisa Green Bolhuis is a member of the Chamber of Commerce and the owner and designer at Bolhuis Design (www.bolhuisdesign.com). 

After graduating from UCLA, Lisa spent 15+ years in the entertainment industry producing DVD menus and added-value content for most of the major studios, as well as DVD board games, websites, and Online Digital Worlds. 

In 2014, she launched Bolhuis Design, a small boutique design house specializing in creating a kick-ass presence on or offline for small business owners and entrepreneurs.  The combination of her producing experience and her artistic and technical skills offers clients the best of both worlds – sites that are not just functional and efficient but also look amazing. Lisa is also an expert in customizing WordPress sites and in PhotoShop, Illustrator, and inDesign software, providing clients with a unique and consistent look across multiple media for print design, e-books, and other print or digital design needs.

In her downtime, Lisa likes pina colada’s and getting caught in the rain.  She is not into health food.  She is allergic to champagne.  She lives in Westchester with her amazing husband and fluffy cat, Milton.