Are you thinking too small when it comes to your brand? As the visual foundation of your company, your brand has the power to influence sales, shareholder value, and relevancy. From the first impression to the last touchpoint, your brand is a key factor to build your business for long-term success. Fortune 500 branding and business architect Howard Lim will show you how to define your UBP (Unique Buying PropositionTM) to customers, strategic partners, and investors. You'll gain insights on how to leverage your brand and business—regardless of what product or service you sell—to give you a competitive edge and maintain a winning strategy for months and years to come. Armed with real-life case studies from Howard's experience building Fortune 500 brands, you can turn your business into a unique brand that provides a memorable experience.
5 Key Takeaways:
· Leverage your business, products and services to give you a competitive edge
· Develop the ‘right’ strategy to position your brand and reach more customers
· Uncover branding secrets used by Fortune 100 companies to secure more sales and long-term customer loyalty
· Avoid common branding mistakes that cost your business thousands of dollars a year
· Learn exactly how a great brand can increase revenue streams to expand the business
Howard's Bio:
An award-winning business and branding architect™, sought-after speaker, author, and organization advisor since 1987, Howard A. Lim has earned his reputation as a “disruptive innovator,” and his boutique firm, HOW Creative, partners with CEOs and business leaders worldwide to develop and execute powerful and influential global Authentic Brands®. For over 30 years, Mr. Lim has represented a vast array of all size business from startups to Fortune 500 brands, including Apple, Honda, Disney, DreamWorks, Acura, Xerox, Oracle, Cirque du Soleil, Lakeshore Entertainment, Mattel, Jakks Pacific, Northrop, ATT, Paramount Pictures, and HP, just to name a few. His contributions have added billions of dollars to clients' profits, to the greater value of the brand, and to the company’s equity.
Mr. Lim is the author of Authentic Branding® and is a frequent speaker, judge, and panelist at conventions and product and business conferences. He regularly hosts seminars and workshops and has taught more than 100,000 entrepreneurs and all size business owners on how to build differentiated brands that connect with customers intellectually and emotionally. As a Business and Brand Architect™, Howard A. Lim is passionate about business and brand designing and building. Using his rich and diverse experiences, Mr. Lim has developed and refined a complete, trademarked, integrated process that blends business and branding. This process has crafted compelling, world-class businesses and brands for all sizes that are embraced and understood across all channels.
Learn more at HOWCreative.com.
310.455.0389 • howard@howcreative.com • HOWCreative.com
Date and Time
Thursday Sep 19, 2019
11:30 AM - 1:00 PM PDT
Thursday, September 19, 2019
11:30AM - Lunch & Networking
12PM - Lunch 'N' Learn Presentation
Location
LAX Coworking
9100 S. Sepulveda Blvd., Ste. 210
Los Angeles, CA 90045
Fees/Admission
FREE
Website
Contact Information
310.455.0389
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