In the COVID era—everything thing we thought we knew about business has changed from the products/services offered to consumer behavior and rapidly accelerated rates of technology and digital adoption. Brand strategy has been forever altered and our focus on IOT, streaming, blockchain and social media is greater than ever before. Interested in learning more?
Join us for this presentation—where you will learn specific research techniques being used during COVID, latest market/industry trends and exactly what this means for you and your small business. Each person will be asked to review their business briefly and describe their approach for navigating the new normal.
For the last 25 years, Debbie Goldfarb has owned a small consulting firm focusing on strategic planning, market research, training and providing marketing programs. Ms. Goldfarb is a well-respected marketing and branding consultant and has worked with small and large businesses alike. She specializes in well-thought-out, researched multi-channel strategies to ensure ROI & brand strength. In 2017, Debbie founded BIZ Made EZ a small business branding/consulting boutique shop and joined the El Camino SBDC (Small Business Development Center) as a Business Advisor. She is a highly sought-after speaker and keynote presenter.