
Categories
Human Resources/Training
About Us
REICOR, Inc. is a South Bay-based Organizational Development and Fractional HR firm built on one core belief: people drive business success.
With 20+ years of HR experience, we help organizations strengthen their culture, leadership, and operations through practical, people-centered support.
We provide Fractional HR partnerships for small and mid-size businesses that need strategic HR leadership without the full-time cost. From compliance and employee relations to talent development and people operations, we build strong foundations that help teams thrive.
Our professional coaching supports executives, emerging leaders, and individuals seeking clarity, confidence, and career growth. We blend real-world HR experience with leadership tools that help people communicate better, lead effectively, and navigate change.
Through change management consulting, we guide organizations through transitions with structure, communication, and empathy while ensuring teams stay aligned, supported, and ready for what’s next.
Our training and development programs focus on communication, teamwork, leadership, and culture building. Sessions are interactive, practical, and designed to elevate performance across all levels of an organization.
With the added benefit of technical engineering expertise and staffing partnerships, REICOR offers a unique blend of people-focused HR solutions and technical program management support - ideal for organizations that need both strong culture and strong execution.
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SBE Micro Business and Public Works Certified
SPHR Certified
SHRM-SCP Certified
True Colors Certified Trainer
True Colors Conflict Navigation Certified Trainer
Change Cycle Certified Trainer
Caliper by Talogy Certified Coach
Whole30 Certified Coach (Employee and Professional Wellness)
Rep/Contact Info
Aimee Cruz
Aimee is a sports‑active mom who spends just as much time on local Wiseburn and Beach City fields and courts as she does serving local businesses. She brings that same team‑first energy into her work, helping small and mid‑size businesses strengthen their people, culture, and leadership. Her background spans HR in a variety of industries, change management, coaching, and workforce development - giving her a practical, people‑centered approach that local organizations love.
She’s passionate about professional development, community growth, and making sure South Bay businesses have the tools, confidence, and support they need to thrive. Whether she’s mentoring emerging leaders, connecting companies to workforce resources, or helping teams communicate better, Aimee shows up with heart, humor, and a genuine love for the community she serves.
At her core, Aimee believes strong businesses build strong neighborhoods - and she’s all in on helping the South Bay continue to grow, connect, and shine.