Lunch 'N' Learn - How to apply storytelling in business to build a brand, drive sales & win more customers”
Name:
Lunch 'N' Learn - How to apply storytelling in business to build a brand, drive sales & win more customers”
Date:
June 30, 2022
Time:
12:00 PM - 1:00 PM PDT
Registration:
Register Now
Event Description:
When you look at successful businesses, what do you think is the number one factor that separates them from their competitors?
The answer is their STORY. Most buzz-worthy companies have a unique story that makes them stand out as a brand. At the end of the day, why do you think people buy? They buy because they believe that product or service can somehow make their lives better. That believe is solely built on emotional connections. Without that, all you have is to compete on price, and that won’t get you very far. At the end of the day, we all know that facts tell, but stories sell.
Imagine if you have a story that can capture the hearts of your audience and make them want to buy from you? What will that do for your business?
The Story every successful small business use should have these 3 elements:
_____________________________________________________________
Mellissa is a three-time #1 Best Selling Author on Amazon, Award-winning Storyteller, and the Founder/CCO of a creative marketing and content production company, DuckPunk Productions, Inc. A newscaster turned award-winning storyteller, she has crafted over 1,200 stories for clients such as Westin, Nissan, Verizon, Wells Fargo, Walmart, CBS, to name a few. She has held storytelling seminars and workshops for Los Angeles Mayor’s Office, SoCalGas, San Diego Gas & Electric, NAWBO, e-Women Network and many other professional organizations. With over 25 years of experience, she has helped her clients raise sales to up to 400%. Awards she won include Clio, Telly, Addy, and Best of Business in Video Production for nine consecutive years since 2012. Mellissa is an MFA graduate from the California Institute of the Arts. She firmly believes in this mantra, “The meaning of life is to find your gift. The purpose of life is to give it away,” a quote by Pablo Picasso
The answer is their STORY. Most buzz-worthy companies have a unique story that makes them stand out as a brand. At the end of the day, why do you think people buy? They buy because they believe that product or service can somehow make their lives better. That believe is solely built on emotional connections. Without that, all you have is to compete on price, and that won’t get you very far. At the end of the day, we all know that facts tell, but stories sell.
Imagine if you have a story that can capture the hearts of your audience and make them want to buy from you? What will that do for your business?
The Story every successful small business use should have these 3 elements:
- What do you truly sell?
- How are you different from your competitors?
- Why should your customers buy from you?
- Clarifying what you sell and make your offer more compelling
- Crafting a brand story that makes an emotional connection with your customers
_____________________________________________________________
Mellissa is a three-time #1 Best Selling Author on Amazon, Award-winning Storyteller, and the Founder/CCO of a creative marketing and content production company, DuckPunk Productions, Inc. A newscaster turned award-winning storyteller, she has crafted over 1,200 stories for clients such as Westin, Nissan, Verizon, Wells Fargo, Walmart, CBS, to name a few. She has held storytelling seminars and workshops for Los Angeles Mayor’s Office, SoCalGas, San Diego Gas & Electric, NAWBO, e-Women Network and many other professional organizations. With over 25 years of experience, she has helped her clients raise sales to up to 400%. Awards she won include Clio, Telly, Addy, and Best of Business in Video Production for nine consecutive years since 2012. Mellissa is an MFA graduate from the California Institute of the Arts. She firmly believes in this mantra, “The meaning of life is to find your gift. The purpose of life is to give it away,” a quote by Pablo Picasso
